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led外贸相关知识

发布时间: 2023-04-11 10:21:50

1、LED照明外贸前景如何?

LED照明的前景是很不错的,毕竟是消耗品,每年有需求有消耗用掉的就需要有补充。

2、LED灯具外贸业务员实习生需要学习些什么

最基本的是先了解自己的产品以及产品的销售方向,同行竞争对手,自己产品的竞争力等。其次,要从跟单做起,学会制单,之后才可以开展业务,祝顺利。

3、做led灯珠业务要了解那些基础知识呀,高手分享下你的成功经验。。谢谢

1、业务流程:这个行业做销售的一个基本程序,比如寻找客户资料,电话销售,拜访客户,送样、报价,订单洽谈,成交等等。
2、业务技巧:在做第一条的工作时的行为技巧,比如,怎么样判断准客户樱贺,如何了解滑颂御客户的订单情况等。
3、产品知识:LED灯珠的各种参数,生产流程等。
4、行业知识:了解一些这个行业的信息,比如竞争对手呀,发展趋势啊。
以上是最基本的了,现在做信岩灯珠,不好做了,行业竞争大,无标准,大环境不好。

4、LED显示屏外贸怎么做?

LED外贸显示屏还不错的。楼主这边是个人的话,需要有货源哦。可以找外贸公司或是工厂合作。然后通过各种开发渠道找到需要LED产品的客户。然后开始谈单直至成交。过程不会很复杂,楼主可以试试的,祝楼主顺利。

5、一个LED行业多年外贸整理的销售经验(转载)

1. 通过个人

 A.专业的LED行业知识——能及时回答客户提出的技术问题并利用所掌握的知识引导客户购买适合市场的产品。 B.专业的外贸技能——流利的口语水平+专业外贸贸知识 对货和伏运,报关等流程的了解。 

C.熟练的销售技巧——掌握常用的销售技巧,并灵活应用。包括电话技巧,邮件技巧及其他谈判技巧。 

D.热忱的服务态度——时解决客户的难题 提出建设性意见 发节日祝福或者圣诞贺卡之类增进与客户私人感情. 

2 通过公冲袭司平台 

产品质量优势 CE RoHS 认证 ISO9001:2000 严格的质量控制体系 QC监控生产每个环节 出货前必经的检测程序+高压 功能 触摸 

外观 老化(24小时)    Advantage of Quality: C&G has cetificates of CE, RoHS 

and ISO9001:2000. Our quality control system is very strict. The QC 

staff inspencted every procere of proction. One proct should pass 

high voltage test, function test, touching test , visual test and above 

24 -hour- aging test before delivery. 

技术优势  专注研发 研发部技术人员齐备(结构 系统控制 电唤判携源 光学 软件 无线控制) 如每个月推新产品 有新产品发布日等 Two Idea 

Design Engineers;One System Engineer;Four Electrical Power Engineer; Two 

Software Engineers One Optics Engineer;Two Structure Engineers; One 

Wireless Control Engineer 

Advantage of Technology We focus on research and innovation. Our 

fully-equipped R&D  Department posseses prfossional engineers in 

aspect of structure, system, electrical Power, optics, software, and 

wireless control. We release new procts every month and the 28th of 

every month is C&G’s New Proct Launch Day. 

产量优势 50K每月 按时的交货 历史优势 最早开始做LED照明的中国厂商之一,在LED照明灯具方面有有丰富的经验; Advantage of 

History: We started to making high power led lighting procts as early 

As 2001 and we are one of the begginers of Chinese manufacturers in the 

application field of led lamps.  发展优势  销售额从公司成立以来每年递增50%以上 上市  Advantage 

of Development  Our turnover increases by 100% every year since 

establised.  Our target of turnover in 2014 is 100 million USD.  In 2015 

we will reach 200 million USD and will go to public stock. 

宣传渠道 专业B2B的推广 We promote ourselves in some professional B2B website and 

Magazines like GLOBAL   MARKET, GLOBALSOURCES. 公司网站的及时更新 网站的完善(设计能吸引人, 

资料齐全) 

1.        老客户对我们的某款产品有很大的需求 

a)        首先分析客户与我们以前的合作历史,公司的规模。 一般来说下大订单的客户,客户是在LED 方面有比较强的实力,与我们合作有一定的时间,买过我们的样品,而且测试结果满意。 

b)        然后我们需要了解发出此需求人的职位,一般来说,需求来自采购会比较真实。我们需求了解产品将如何销售,是否已找到客户。如果是的,他的客人准备将产品用在那里,将在什么时间需要。如果是真实需求的话, 客人会对这些问题进行详细的答复。 

2.   新客户对我们的某款产品有很大的需求 

A.我们需要详细了解客户的背景,比如客户的类型,LED产品种类,主要市场,规模大小,在中国采购的历史。 

B.然后我们需要了解客户为什么对这款产品有巨大的需求,比如主要的购买者是谁,产品使用在那里。以及准备如何推广这个产品,将参加什么展会,将我们的产品做成目录了吗,放在网站上了吗。 

1.        old customer has big demand for certain proct 

A.        Analysis previous cooperation history, company scale, 

Generally speaking, customer having big order are supposed to have 

strong ability in LED, have cooperation with us for a period, test our 

sample and approve our quality 

B.        We need to know the position of the demander.  Generally 

speaking, demand from purchasing is more authentic. We need to find out 

how to sales proct and whether or not there is a buyer.  If yes, the 

buy plan to use proct where and when need proct.  If the demand is 

authentic, customer will give a detailed reply to our questions. 

2.        new customer has big demand for certain proct 

A.        we need to know detailed background, for example, business 

nature, range of led procts, main market, scale, purchasing time in 

China 

B.        we need to know why customer has a big demand for the proct, 

for example, who will buy this proct, where the proct is used, how 

to promote this proct, attending light fair, making catalog, updating 

to website. 

a)        客户的公司规模, LED 产品的种类,公司类型,主要市场。 

b)        客户在中国采购的时间,是否在中国有办事处。 

c)        客户那些产品在中国采购,每年的采购量,是否有固定的采购周期。 

d)        客户LED 产品的销售渠道是怎样的,有固定老客户吗,他的客户是干什么的, 

e)        客户主要通过那种途径宣传自己的产品,展会,网站,邮寄目录,LED目录的制作水品, 每年参加那些展会,参展规模如何,网站规模。 

f)        客户对我们的那些产品感兴趣,对产品的测试结果是否满意。 

g)        客户主要将我们的产品销售向那里,主要客人是谁,每年对产品的需求量是多少。 

How to judge customer potential 

1.        company scale, rang of led procts, company nature, main market. 

2.        how many years customer have been  purchasing in China and do they have office in China 

3.        Customer purchase which procts in China at the moment, annul purchasing volume, how 

Many times they purchase in one year, 

3.        how is the marketing channel for customer, do they have old customer, what his old customer do? 

4.        how customer promote our proct, by lightfair, website, 

postal, how is his website, which lightfair he will attend, how is the 

catalog. 

5.        customer have interest of which procts and how is the test result of our procts. 

6.        customer plan to sell our procts to where and who will be his main customer and how 

much he will need in one year.   

1.        首先表明感谢客户对我方的产品感兴趣。 

2.        上客户网站了解客户的类型和规模,对大规模采购的,我方应提供一定的价格优势。对于做工程小规模的,则要适当提高价格报价。 

3.        告知因我司产品品种繁多,问客户具体对我方哪几款产品感兴趣,分别需求量 有多少,按不同的量报不同的价钱,促使客户定更多的货。 

4.        邮件中客户发CATALOG, 经过个人分析后,可以给该客户报价的,要附上SSC,CREE,TAIWAN LED 的区别,流明值,光衰图。 

We appreciate a lot you are interested in our procts and asked 

quotation.In order to service for you with our best,could you let us 

know more about you? We could do some special price for you as different 

QTY required. 

Attached is our latest catalog for you,pls let me know what procts are 

you interested ,and your potential order,so we can make a very 

competitive price for you as your special required. 

价格——客户认为你的价格偏高如何回答

1问客户是要高质量的产品吗? 价格与其他供应商比;

2我们也知道价格是三部分组成.

3价格与传统灯相比;

4客户需要的LED CHIP是什么.

5如果是第一次来买LED 产品的客户时? 客户负责的项目是什么? 客户是自己卖吗?

6如果是数量金额较大的订单时.

思路:此工作是游说客户,巧妙地转移话题,抓住他的需求点,合作不单单是价格。

1.The proct quality is your primary focus, so you can not buy LED proct count on only price, In that case your customers will go away from you. Most importantly, you should try some samples to compare our procts with other suppliers’.We always give you the reasonable price, because we know how to control the cost.

2.You are professional in LED field.You know the price consists of main parts:  LED chip cost    bulb housing(heat solution)  electrical circuit (driver). The later two will be controlled by C&G self by R&D and Manufacturing.

Just as you said,C&G will get a reasonable profit the same as you.So,we will strategically analyze it. 

3If you always compare the LED with conventional Bulbs, you will find you have pay much higher for LED bulb than halogen bulbs, also save much more expense on electricity bill.For our 3*1W-MR16,which equals to 30Watts conventional halogen bulb, saving 169USD through LED lifetime.

4.You know the different price depend on different LED chip, in my opinion,we can offer three level quality LED chip for you.First choice is Cree,then SSC, TAIWAN.So,can you tell me what level of your customers.They are going for high-end procts or normal?In that case I can discuss with my manager to give you suitable suggestion.

5.Can you tell me what kind of project are you responsible for? Or whether you sell the LED bulbs through your own marketing channels,such as distributors, retailers,projects.At beginning,I suggest you try high quality proct to test,and show your customer.

6.Can you tell me when do you want these bulbs? Do you want to put your company logo on the box for OEM? In order to make you more competitive in your market,can you give me an official order so that I can negotiate with my boss to give you a lower price.Then we can ask for supervisors to give suggestion, even contact with your customer directly.

a.        告诉客户价格的主要由LED CHIP, 人工,电子元件这3大块构成。 

b.        在LED CHIP方面,我们主要使用CREE和SSC这两家,因为他们的性价比不错。问竞争者使用的是什么CHIP LED。  如果竞争者使用的CHIP LED是台湾的较便宜的话,告诉客户我们的价格高是因为使用了更好的LED CHIP。

c.        如果LED CHIP和我们使用的一样,告诉客户除了LED CHIP外,LED LAMP CUP 的散热结构和电路是决定HIGH POWER LED LAMP质量的关键。我们LAMP CUP的散热结构是由我们自己的工程师设计的,有很好的散热效果在市场上很少有类似结构的灯杯。电路也是我们自己的工程师设计的,在设计中, 我们充分考虑了电路的安全性,使我们的电路完全符合CE的各种指令,并能通过3700V的高压测试。 在生产中, 我们选用的是优良的电子元件, 确保在长时间内电路能稳定工作。

d.        我们的研发能力很强,在开发上投入很多。我们的产品在技术,质量上都处于领先地位。因此我们的产品与其他公司的类似产品有很大的差异性。 现在我们推出了可调光产品系列,市场反应很好。客户选用我们的产品将会拥有很大的技术竞争优势,客户不用担心我们的价格比其他竞争对手高会影响销售。 应为我们相信拥有更大的市场是通过先进的技术,而不是低廉的价格

1.        Customers say our price is high than other competitor.

a.        Price mainly consists of led chip, labor cost, electronic components.

b.        We recommend CREE & SSC led chip e to high cost performance ratio. I would like to know which brand chip led other suppliers use for their lamps.

c.        As you know, the led chip, circuit and heat sink design are crucial to the quality of high power led lamps.  With following features, our new model procts keep ahead of other competitors in circuit and heat sink design.

1.         Pure Aluminium Lamp Cup

Pure aluminum lamp cup make thermal conctivity improved by 30 percent, compared with normal led lamps.

2.        Unique Lamp Cup Design

The new model is honeycomb housing design. This design can make surface area for heat dissipation double and make air flow through easily and quickly. 

3.        Anodized treatment

Our lamp cup has anodized treatment. The anodized treatment will increase thermal radiation of lamp cup and prevent lamp cup from darkening e to oxidation.  The painting treatment can’t achieve these functions.

4.  Driver with Isolated Circuit Design

Our new model procts have driver with the isolated electrical circuit. The isolated circuit can make our lamps pass 3750 high-voltage test, which plays a vital role in human safety.

6.        High Quality Driver 

We choose good quality electrical components for our driver. Our driver can provide stable and reliable power supply for led chip.  In most cases, the lifespan of high power led lamps was determined by the lifespan of driver as led chip has as long as 50,000 hours life longer lifespan of most driver. 

e. we have strong ability in R&D and invest a lot to keep our proct prior to other competitors.  Our procts have big difference with other similar procts in technology. At the moment, we released dimmable procts series and get a very good feedback from market.  Customer don’t need to worry our price higher than others as our procts can bring big technical advantage in competition.  We believe occupying bigger market is mainly through advanced technology, not cheap price. 

如果客户有某种产品如灯管,LED PANEL LIGHT的固定忠诚供应商 只跟我们买我们的新产品,可以向客户推荐尝试我们的产品, 理由:成熟的买家都会有两家或两家以上的供应商。 Re tube, I appreciate your loyalty, it is respected. But base on business security consideration, it is

not very well-advised. All eggs can't be put into one basket, if you just have one supplier, once it

perform not well, will affect you seriously. Do you think so? Of course, you have your own thoughts,

above is just my idea.

I understand you have a very stable and loyal supplier of XXX in China. But I still would like you to try some of my XXX because a buyer should keep at least two suppliers n one proct for in case anything happened. And I will be very appreciated if you could regard C&G as a supplementary supplier or even a potential qualified supplier.

1.        可以建议客户每种多买几个,以便测试时好比较 I suggest you try 10 pcs of each, in this way you can compare them better when testing and you can show to more customers which increase the chances of your future selling。 

2.        客户买不同的芯片, 进行比较 

3.        多选几个角度:15  30   45  60 Different kind of lens will creat different kinds of lighting effects. If you choose more I think you will have more chances to make your lamps to be used in more applications which request various illumination effects.

4.        多选几种灯头: GU5.3, GU10 and E27 are the most common types in your country, you should better try some GU5.3 and E27 bases too。 

5.        告诉客户某几种产品在当地(如欧洲)或邻国 卖的很火 建议客户尝试 MR11 is very popular in Europe now and we have sold as many as 100K pcs in Europe by he end of last month. I think you can try some MR11 and I am sure you will find the market in your country.

6.. 如果客户订到15PCS 灯管,可以告诉客户是25支一箱。标准的包装会使货物在运输途中更安全。    Our standard package for LED Tube contains 25 pcs. I sugest you to buy 25 pcs this time because the standard package will be more secure ring long-distance transportation. 

1.        如果只定400个  可以说500个 就免费做彩盒 400个还要收彩盒费用  We have to charge you 200 EUR for the printing of color box if your quantity is 400 pcs. But if you can buy 500pcs, we will provide you color box for free. 

2.        可以说如果增加数量到某一个程度,价格就会降低 We can give you a discont of 2% if your quantity reaches 1000pcs for every item.  Because CREE/SSC provide us a discount if we buy 1000pcs chips at one time. Because we can save some cost in purchasing when we have the quantity of 1000 pcs.

3. 数量增加的话可以赠送其它新产品的样品。

If you quantity reaches 1K pcs, we will send you some free new procts you feel interersted.

6、学习LED外贸业务员怎样进度会快点啊 ?求同行给予良好建议!

特别奉献给大家--做外贸的好习惯
贸易的工作有一个很有利的方面,就是可以和众多的外贸人员进行沟通交流,从客户,同行那里吸取有用的经验。在此,笔者就把从外贸人员那里收集来的一些工作好习惯整理出来,供大家分享!
1、收到每一个询盘都要有所记录,客户的名字,电话,传真,公司名,国家名,及其它相关的信息都最好记在笔记本上。找到邮箱,并且搜搜他们在互联网上更多的一些信息,有利于你对客户的了解和谈判,这样你可以更加好把握客户;
2、为每一个客户都建一个文档,联系过的信息及传输过的文件都要保存下来。不妨在每个客户文档都新建两个子文件夹分别命名为:接收到的邮件,发出去的邮件,收到的邮件要定期导出。如果是出货的话,最好可以建立带有日期的文件夹,便于你返回去找文件方便,也方便你对货物的全程跟进;
3、寄出去的样品要及时的进行跟踪,不仿有计划的联系一下客户,随时出集客户的反馈信息,不要寄出去的样品打“水漂”。
4、接到询盘,不要急的回,首先了解一下对方的公司,及一些相关的信息,并且查下对方国家所在的时区。
5、在贸易通上找到的客户,最好能和对方要得他的MSN或都其它常用的聊天工具,因为买家一般的时候不会上贸易通的,这样可以为以后打好基础。多方面联系上可以,有的时候客户无法用邮件联系,或者对方的邮箱出现了问题,客人出差电话没有人接,所以有多方面的联系方式会给你带来很多方便,并且可以随时问候客人;
6、多多的收集一下和自己公司的同类产品的信息及图片,其它是那些有自营出品权的公司,这样,卖别人的产品,自己也可以赚钱,而且,说不定还能卖出一些自己的产品。
7、多到深圳外贸论坛szfob去看看,看看别人都遇到了什么问题,不知道的要记下来,以防以后自己遇到了,又不知所措了。并且可以和大家交流一些新的知识和经验,有的经验是非常有用的,在szfob里面,也可以结交一些外贸方面的朋友,加一些行业的群;
8、不仿结交一些同行的朋友,必要的时候他们说不定可以帮的上你的忙。报关行的朋友,外贸出口相关的朋友都可以结交;
9、货代没有什么不好,试着交几个做货代的朋友,到时我们走货还是哪个便宜走哪个。
10、业佘时间要多多的学习一下英语,因为英语可是做外贸的工具,要做一个很成功的业务员,英语一定要好的!
11、必要时晚上加加班,多找一个客户,是潜在客户的,多和他们沟通。
当然啦,工作中的好习惯会有很多,是没办法一下子穷其尽的。今天呈现的希望能起到抛砖引玉的作用,希望今后能发现更过更好的方法。要做好外贸,还是继续推荐大家上全国最专业的外贸论坛--深圳外贸论坛szfob,怎么样进入深圳外贸论坛szfob? 搜索一下 szfob 就可以进入了,里面很多版块都是不错的

7、LED新手怎么做外贸

首先,你要跟外国人做生意总要懂他们的语言吧,听说读写都要会。当然做外贸的时候就需要用到商务英语,专业术语等等,所以需要加强对英语的积累。外贸知识外贸流程掌握多少,知道哪些报价方式,如何报价,哪些付款方式,哪种方式最安全。
然后,作为国际贸易中的卖家,你准备卖什么产品?LED照明,LED芯片,LED显示屏?对产品的了解程度非常重要,因为专注才能专业,专业才能专心。
再次,你的客户在哪里?怎么找?电子商务已经成为找客户的大头方法的时候,是考虑注册像LED国际采购网这样的外贸平台,进行信息发布,成为联合或保姆会员享受一对一网上网下服务。或者通过搜索引擎关键字设置筛选有用信息,类似谷歌百度雅虎,针对不同国家的叫法有的放矢设置关键字。
最后,出口问题。公司是否有进出口权,有进出口权则能省下一些费用。没有进出口权可以委托进出口公司办理出口手续。