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led外貿相關知識

發布時間: 2023-04-11 10:21:50

1、LED照明外貿前景如何?

LED照明的前景是很不錯的,畢竟是消耗品,每年有需求有消耗用掉的就需要有補充。

2、LED燈具外貿業務員實習生需要學習些什麼

最基本的是先了解自己的產品以及產品的銷售方向,同行競爭對手,自己產品的競爭力等。其次,要從跟單做起,學會制單,之後才可以開展業務,祝順利。

3、做led燈珠業務要了解那些基礎知識呀,高手分享下你的成功經驗。。謝謝

1、業務流程:這個行業做銷售的一個基本程序,比如尋找客戶資料,電話銷售,拜訪客戶,送樣、報價,訂單洽談,成交等等。
2、業務技巧:在做第一條的工作時的行為技巧,比如,怎麼樣判斷准客戶櫻賀,如何了解滑頌御客戶的訂單情況等。
3、產品知識:LED燈珠的各種參數,生產流程等。
4、行業知識:了解一些這個行業的信息,比如競爭對手呀,發展趨勢啊。
以上是最基本的了,現在做信岩燈珠,不好做了,行業競爭大,無標准,大環境不好。

4、LED顯示屏外貿怎麼做?

LED外貿顯示屏還不錯的。樓主這邊是個人的話,需要有貨源哦。可以找外貿公司或是工廠合作。然後通過各種開發渠道找到需要LED產品的客戶。然後開始談單直至成交。過程不會很復雜,樓主可以試試的,祝樓主順利。

5、一個LED行業多年外貿整理的銷售經驗(轉載)

1. 通過個人

 A.專業的LED行業知識——能及時回答客戶提出的技術問題並利用所掌握的知識引導客戶購買適合市場的產品。 B.專業的外貿技能——流利的口語水平+專業外貿貿知識 對貨和伏運,報關等流程的了解。 

C.熟練的銷售技巧——掌握常用的銷售技巧,並靈活應用。包括電話技巧,郵件技巧及其他談判技巧。 

D.熱忱的服務態度——時解決客戶的難題 提出建設性意見 發節日祝福或者聖誕賀卡之類增進與客戶私人感情. 

2 通過公沖襲司平台 

產品質量優勢 CE RoHS 認證 ISO9001:2000 嚴格的質量控制體系 QC監控生產每個環節 出貨前必經的檢測程序+高壓 功能 觸摸 

外觀 老化(24小時)    Advantage of Quality: C&G has cetificates of CE, RoHS 

and ISO9001:2000. Our quality control system is very strict. The QC 

staff inspencted every procere of proction. One proct should pass 

high voltage test, function test, touching test , visual test and above 

24 -hour- aging test before delivery. 

技術優勢  專注研發 研發部技術人員齊備(結構 系統控制 電喚判攜源 光學 軟體 無線控制) 如每個月推新產品 有新產品發布日等 Two Idea 

Design Engineers;One System Engineer;Four Electrical Power Engineer; Two 

Software Engineers One Optics Engineer;Two Structure Engineers; One 

Wireless Control Engineer 

Advantage of Technology We focus on research and innovation. Our 

fully-equipped R&D  Department posseses prfossional engineers in 

aspect of structure, system, electrical Power, optics, software, and 

wireless control. We release new procts every month and the 28th of 

every month is C&G』s New Proct Launch Day. 

產量優勢 50K每月 按時的交貨 歷史優勢 最早開始做LED照明的中國廠商之一,在LED照明燈具方面有有豐富的經驗; Advantage of 

History: We started to making high power led lighting procts as early 

As 2001 and we are one of the begginers of Chinese manufacturers in the 

application field of led lamps.  發展優勢  銷售額從公司成立以來每年遞增50%以上 上市  Advantage 

of Development  Our turnover increases by 100% every year since 

establised.  Our target of turnover in 2014 is 100 million USD.  In 2015 

we will reach 200 million USD and will go to public stock. 

宣傳渠道 專業B2B的推廣 We promote ourselves in some professional B2B website and 

Magazines like GLOBAL   MARKET, GLOBALSOURCES. 公司網站的及時更新 網站的完善(設計能吸引人, 

資料齊全) 

1.        老客戶對我們的某款產品有很大的需求 

a)        首先分析客戶與我們以前的合作歷史,公司的規模。 一般來說下大訂單的客戶,客戶是在LED 方面有比較強的實力,與我們合作有一定的時間,買過我們的樣品,而且測試結果滿意。 

b)        然後我們需要了解發出此需求人的職位,一般來說,需求來自采購會比較真實。我們需求了解產品將如何銷售,是否已找到客戶。如果是的,他的客人准備將產品用在那裡,將在什麼時間需要。如果是真實需求的話, 客人會對這些問題進行詳細的答復。 

2.   新客戶對我們的某款產品有很大的需求 

A.我們需要詳細了解客戶的背景,比如客戶的類型,LED產品種類,主要市場,規模大小,在中國采購的歷史。 

B.然後我們需要了解客戶為什麼對這款產品有巨大的需求,比如主要的購買者是誰,產品使用在那裡。以及准備如何推廣這個產品,將參加什麼展會,將我們的產品做成目錄了嗎,放在網站上了嗎。 

1.        old customer has big demand for certain proct 

A.        Analysis previous cooperation history, company scale, 

Generally speaking, customer having big order are supposed to have 

strong ability in LED, have cooperation with us for a period, test our 

sample and approve our quality 

B.        We need to know the position of the demander.  Generally 

speaking, demand from purchasing is more authentic. We need to find out 

how to sales proct and whether or not there is a buyer.  If yes, the 

buy plan to use proct where and when need proct.  If the demand is 

authentic, customer will give a detailed reply to our questions. 

2.        new customer has big demand for certain proct 

A.        we need to know detailed background, for example, business 

nature, range of led procts, main market, scale, purchasing time in 

China 

B.        we need to know why customer has a big demand for the proct, 

for example, who will buy this proct, where the proct is used, how 

to promote this proct, attending light fair, making catalog, updating 

to website. 

a)        客戶的公司規模, LED 產品的種類,公司類型,主要市場。 

b)        客戶在中國采購的時間,是否在中國有辦事處。 

c)        客戶那些產品在中國采購,每年的采購量,是否有固定的采購周期。 

d)        客戶LED 產品的銷售渠道是怎樣的,有固定老客戶嗎,他的客戶是干什麼的, 

e)        客戶主要通過那種途徑宣傳自己的產品,展會,網站,郵寄目錄,LED目錄的製作水品, 每年參加那些展會,參展規模如何,網站規模。 

f)        客戶對我們的那些產品感興趣,對產品的測試結果是否滿意。 

g)        客戶主要將我們的產品銷售向那裡,主要客人是誰,每年對產品的需求量是多少。 

How to judge customer potential 

1.        company scale, rang of led procts, company nature, main market. 

2.        how many years customer have been  purchasing in China and do they have office in China 

3.        Customer purchase which procts in China at the moment, annul purchasing volume, how 

Many times they purchase in one year, 

3.        how is the marketing channel for customer, do they have old customer, what his old customer do? 

4.        how customer promote our proct, by lightfair, website, 

postal, how is his website, which lightfair he will attend, how is the 

catalog. 

5.        customer have interest of which procts and how is the test result of our procts. 

6.        customer plan to sell our procts to where and who will be his main customer and how 

much he will need in one year.   

1.        首先表明感謝客戶對我方的產品感興趣。 

2.        上客戶網站了解客戶的類型和規模,對大規模采購的,我方應提供一定的價格優勢。對於做工程小規模的,則要適當提高價格報價。 

3.        告知因我司產品品種繁多,問客戶具體對我方哪幾款產品感興趣,分別需求量 有多少,按不同的量報不同的價錢,促使客戶定更多的貨。 

4.        郵件中客戶發CATALOG, 經過個人分析後,可以給該客戶報價的,要附上SSC,CREE,TAIWAN LED 的區別,流明值,光衰圖。 

We appreciate a lot you are interested in our procts and asked 

quotation.In order to service for you with our best,could you let us 

know more about you? We could do some special price for you as different 

QTY required. 

Attached is our latest catalog for you,pls let me know what procts are 

you interested ,and your potential order,so we can make a very 

competitive price for you as your special required. 

價格——客戶認為你的價格偏高如何回答

1問客戶是要高質量的產品嗎? 價格與其他供應商比;

2我們也知道價格是三部分組成.

3價格與傳統燈相比;

4客戶需要的LED CHIP是什麼.

5如果是第一次來買LED 產品的客戶時? 客戶負責的項目是什麼? 客戶是自己賣嗎?

6如果是數量金額較大的訂單時.

思路:此工作是游說客戶,巧妙地轉移話題,抓住他的需求點,合作不單單是價格。

1.The proct quality is your primary focus, so you can not buy LED proct count on only price, In that case your customers will go away from you. Most importantly, you should try some samples to compare our procts with other suppliers』.We always give you the reasonable price, because we know how to control the cost.

2.You are professional in LED field.You know the price consists of main parts:  LED chip cost    bulb housing(heat solution)  electrical circuit (driver). The later two will be controlled by C&G self by R&D and Manufacturing.

Just as you said,C&G will get a reasonable profit the same as you.So,we will strategically analyze it. 

3If you always compare the LED with conventional Bulbs, you will find you have pay much higher for LED bulb than halogen bulbs, also save much more expense on electricity bill.For our 3*1W-MR16,which equals to 30Watts conventional halogen bulb, saving 169USD through LED lifetime.

4.You know the different price depend on different LED chip, in my opinion,we can offer three level quality LED chip for you.First choice is Cree,then SSC, TAIWAN.So,can you tell me what level of your customers.They are going for high-end procts or normal?In that case I can discuss with my manager to give you suitable suggestion.

5.Can you tell me what kind of project are you responsible for? Or whether you sell the LED bulbs through your own marketing channels,such as distributors, retailers,projects.At beginning,I suggest you try high quality proct to test,and show your customer.

6.Can you tell me when do you want these bulbs? Do you want to put your company logo on the box for OEM? In order to make you more competitive in your market,can you give me an official order so that I can negotiate with my boss to give you a lower price.Then we can ask for supervisors to give suggestion, even contact with your customer directly.

a.        告訴客戶價格的主要由LED CHIP, 人工,電子元件這3大塊構成。 

b.        在LED CHIP方面,我們主要使用CREE和SSC這兩家,因為他們的性價比不錯。問競爭者使用的是什麼CHIP LED。  如果競爭者使用的CHIP LED是台灣的較便宜的話,告訴客戶我們的價格高是因為使用了更好的LED CHIP。

c.        如果LED CHIP和我們使用的一樣,告訴客戶除了LED CHIP外,LED LAMP CUP 的散熱結構和電路是決定HIGH POWER LED LAMP質量的關鍵。我們LAMP CUP的散熱結構是由我們自己的工程師設計的,有很好的散熱效果在市場上很少有類似結構的燈杯。電路也是我們自己的工程師設計的,在設計中, 我們充分考慮了電路的安全性,使我們的電路完全符合CE的各種指令,並能通過3700V的高壓測試。 在生產中, 我們選用的是優良的電子元件, 確保在長時間內電路能穩定工作。

d.        我們的研發能力很強,在開發上投入很多。我們的產品在技術,質量上都處於領先地位。因此我們的產品與其他公司的類似產品有很大的差異性。 現在我們推出了可調光產品系列,市場反應很好。客戶選用我們的產品將會擁有很大的技術競爭優勢,客戶不用擔心我們的價格比其他競爭對手高會影響銷售。 應為我們相信擁有更大的市場是通過先進的技術,而不是低廉的價格

1.        Customers say our price is high than other competitor.

a.        Price mainly consists of led chip, labor cost, electronic components.

b.        We recommend CREE & SSC led chip e to high cost performance ratio. I would like to know which brand chip led other suppliers use for their lamps.

c.        As you know, the led chip, circuit and heat sink design are crucial to the quality of high power led lamps.  With following features, our new model procts keep ahead of other competitors in circuit and heat sink design.

1.         Pure Aluminium Lamp Cup

Pure aluminum lamp cup make thermal conctivity improved by 30 percent, compared with normal led lamps.

2.        Unique Lamp Cup Design

The new model is honeycomb housing design. This design can make surface area for heat dissipation double and make air flow through easily and quickly. 

3.        Anodized treatment

Our lamp cup has anodized treatment. The anodized treatment will increase thermal radiation of lamp cup and prevent lamp cup from darkening e to oxidation.  The painting treatment can』t achieve these functions.

4.  Driver with Isolated Circuit Design

Our new model procts have driver with the isolated electrical circuit. The isolated circuit can make our lamps pass 3750 high-voltage test, which plays a vital role in human safety.

6.        High Quality Driver 

We choose good quality electrical components for our driver. Our driver can provide stable and reliable power supply for led chip.  In most cases, the lifespan of high power led lamps was determined by the lifespan of driver as led chip has as long as 50,000 hours life longer lifespan of most driver. 

e. we have strong ability in R&D and invest a lot to keep our proct prior to other competitors.  Our procts have big difference with other similar procts in technology. At the moment, we released dimmable procts series and get a very good feedback from market.  Customer don』t need to worry our price higher than others as our procts can bring big technical advantage in competition.  We believe occupying bigger market is mainly through advanced technology, not cheap price. 

如果客戶有某種產品如燈管,LED PANEL LIGHT的固定忠誠供應商 只跟我們買我們的新產品,可以向客戶推薦嘗試我們的產品, 理由:成熟的買家都會有兩家或兩家以上的供應商。 Re tube, I appreciate your loyalty, it is respected. But base on business security consideration, it is

not very well-advised. All eggs can't be put into one basket, if you just have one supplier, once it

perform not well, will affect you seriously. Do you think so? Of course, you have your own thoughts,

above is just my idea.

I understand you have a very stable and loyal supplier of XXX in China. But I still would like you to try some of my XXX because a buyer should keep at least two suppliers n one proct for in case anything happened. And I will be very appreciated if you could regard C&G as a supplementary supplier or even a potential qualified supplier.

1.        可以建議客戶每種多買幾個,以便測試時好比較 I suggest you try 10 pcs of each, in this way you can compare them better when testing and you can show to more customers which increase the chances of your future selling。 

2.        客戶買不同的晶元, 進行比較 

3.        多選幾個角度:15  30   45  60 Different kind of lens will creat different kinds of lighting effects. If you choose more I think you will have more chances to make your lamps to be used in more applications which request various illumination effects.

4.        多選幾種燈頭: GU5.3, GU10 and E27 are the most common types in your country, you should better try some GU5.3 and E27 bases too。 

5.        告訴客戶某幾種產品在當地(如歐洲)或鄰國 賣的很火 建議客戶嘗試 MR11 is very popular in Europe now and we have sold as many as 100K pcs in Europe by he end of last month. I think you can try some MR11 and I am sure you will find the market in your country.

6.. 如果客戶訂到15PCS 燈管,可以告訴客戶是25支一箱。標準的包裝會使貨物在運輸途中更安全。    Our standard package for LED Tube contains 25 pcs. I sugest you to buy 25 pcs this time because the standard package will be more secure ring long-distance transportation. 

1.        如果只定400個  可以說500個 就免費做彩盒 400個還要收彩盒費用  We have to charge you 200 EUR for the printing of color box if your quantity is 400 pcs. But if you can buy 500pcs, we will provide you color box for free. 

2.        可以說如果增加數量到某一個程度,價格就會降低 We can give you a discont of 2% if your quantity reaches 1000pcs for every item.  Because CREE/SSC provide us a discount if we buy 1000pcs chips at one time. Because we can save some cost in purchasing when we have the quantity of 1000 pcs.

3. 數量增加的話可以贈送其它新產品的樣品。

If you quantity reaches 1K pcs, we will send you some free new procts you feel interersted.

6、學習LED外貿業務員怎樣進度會快點啊 ?求同行給予良好建議!

特別奉獻給大家--做外貿的好習慣
貿易的工作有一個很有利的方面,就是可以和眾多的外貿人員進行溝通交流,從客戶,同行那裡吸取有用的經驗。在此,筆者就把從外貿人員那裡收集來的一些工作好習慣整理出來,供大家分享!
1、收到每一個詢盤都要有所記錄,客戶的名字,電話,傳真,公司名,國家名,及其它相關的信息都最好記在筆記本上。找到郵箱,並且搜搜他們在互聯網上更多的一些信息,有利於你對客戶的了解和談判,這樣你可以更加好把握客戶;
2、為每一個客戶都建一個文檔,聯系過的信息及傳輸過的文件都要保存下來。不妨在每個客戶文檔都新建兩個子文件夾分別命名為:接收到的郵件,發出去的郵件,收到的郵件要定期導出。如果是出貨的話,最好可以建立帶有日期的文件夾,便於你返回去找文件方便,也方便你對貨物的全程跟進;
3、寄出去的樣品要及時的進行跟蹤,不仿有計劃的聯系一下客戶,隨時出集客戶的反饋信息,不要寄出去的樣品打「水漂」。
4、接到詢盤,不要急的回,首先了解一下對方的公司,及一些相關的信息,並且查下對方國家所在的時區。
5、在貿易通上找到的客戶,最好能和對方要得他的MSN或都其它常用的聊天工具,因為買家一般的時候不會上貿易通的,這樣可以為以後打好基礎。多方面聯繫上可以,有的時候客戶無法用郵件聯系,或者對方的郵箱出現了問題,客人出差電話沒有人接,所以有多方面的聯系方式會給你帶來很多方便,並且可以隨時問候客人;
6、多多的收集一下和自己公司的同類產品的信息及圖片,其它是那些有自營出品權的公司,這樣,賣別人的產品,自己也可以賺錢,而且,說不定還能賣出一些自己的產品。
7、多到深圳外貿論壇szfob去看看,看看別人都遇到了什麼問題,不知道的要記下來,以防以後自己遇到了,又不知所措了。並且可以和大家交流一些新的知識和經驗,有的經驗是非常有用的,在szfob裡面,也可以結交一些外貿方面的朋友,加一些行業的群;
8、不仿結交一些同行的朋友,必要的時候他們說不定可以幫的上你的忙。報關行的朋友,外貿出口相關的朋友都可以結交;
9、貨代沒有什麼不好,試著交幾個做貨代的朋友,到時我們走貨還是哪個便宜走哪個。
10、業佘時間要多多的學習一下英語,因為英語可是做外貿的工具,要做一個很成功的業務員,英語一定要好的!
11、必要時晚上加加班,多找一個客戶,是潛在客戶的,多和他們溝通。
當然啦,工作中的好習慣會有很多,是沒辦法一下子窮其盡的。今天呈現的希望能起到拋磚引玉的作用,希望今後能發現更過更好的方法。要做好外貿,還是繼續推薦大家上全國最專業的外貿論壇--深圳外貿論壇szfob,怎麼樣進入深圳外貿論壇szfob? 搜索一下 szfob 就可以進入了,裡面很多版塊都是不錯的

7、LED新手怎麼做外貿

首先,你要跟外國人做生意總要懂他們的語言吧,聽說讀寫都要會。當然做外貿的時候就需要用到商務英語,專業術語等等,所以需要加強對英語的積累。外貿知識外貿流程掌握多少,知道哪些報價方式,如何報價,哪些付款方式,哪種方式最安全。
然後,作為國際貿易中的賣家,你准備賣什麼產品?LED照明,LED晶元,LED顯示屏?對產品的了解程度非常重要,因為專注才能專業,專業才能專心。
再次,你的客戶在哪裡?怎麼找?電子商務已經成為找客戶的大頭方法的時候,是考慮注冊像LED國際采購網這樣的外貿平台,進行信息發布,成為聯合或保姆會員享受一對一網上網下服務。或者通過搜索引擎關鍵字設置篩選有用信息,類似谷歌百度雅虎,針對不同國家的叫法有的放矢設置關鍵字。
最後,出口問題。公司是否有進出口權,有進出口權則能省下一些費用。沒有進出口權可以委託進出口公司辦理出口手續。