1、怎樣寫好外貿函電?
首先要搞清楚你寫的函電的性質:
1. 給客戶的回函
那麼你要仔細閱讀客戶的郵件,把客專戶需要了解的信息屬都整理出來,然後有針對性地一條一條地回答,每個不同的問題都分段標好序號,以便客戶能夠對你的回復一目瞭然。
2. 主動給客戶的郵件
主動給新客戶的郵件,要包含幾個要素:1. 你是誰 2.公司簡要介紹 3. 推薦的產品特點和優勢 4. 詳細聯系方式
給老客戶的郵件,要明確你發郵件的目的,然後清楚簡短的表達你的意思即可。
總得來說,外貿函電要語意清晰,簡短,禮貌。
現在有很多外貿函電的教材和網站,你可以找來學習一下。
2、外貿函電各種模板
1、請求建立商業關系
Rogers Chemical Supply Co. 10E.22Street Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant volume of business. We look forward to your early reply.
Very truly yours 自米蘭職權里斯托鞋類公司取得貴公司和地址,特此修函,祈能發展關系。多年來,本公司經營鞋類進口生意,現欲擴展業務范圍。盼能惠賜商品目錄和報價表。 如價格公道,本公司必大額訂購。 煩請早日賜復。 此致
2、回復對方建立商業關系的請求
Thank your for your letter of the 16th of this month. We shall be glad to enter into business relations with your company. In compliance with your request, we are sending you, under separate cover, our latest catalogue and price list covering our export range. Payment should be made by irrevocable and confirmed letter of credit. Should you wish to place an order, please telex or fax us.
本月16日收到有關商務關系的來函,不勝欣喜。謹遵要求另函奉上最新之出口商品目錄和報價單。款項煩請以不可撤銷保兌之信用狀支付。如欲訂貨,請電傳或傳真為盼。 此致 敬禮
3、請求擔任獨家代理
We would like to inform you that we act on a sole agency basis fora number of manufacturers. We specialize in finished cotton goods for the Middle eastern market: Our activities cover all types of household linen. Until now , we have been working with your textiles department and our collaboration has proved to be mutually beneficial. Please refer to them for any information regarding our company. We are very interested in an exclusive arrangement with your factoryfor the promotion of your procts in Bahrain. We look forward to your early reply. `
本公司擔任多家廠家的獨家代理,專營精製棉織品,包括各燈家用亞麻製品,行銷中東。 與貴公司向有業務聯系,互利互作。貴公司 紡織 部亦十分了解有關業務合作之情況。 盼望能成為貴公司獨家代理,促銷在巴林市場的貨品。 上述建議,煩請早日賜復,以便進一步聯系合作。 此致 敬禮
3、外貿函電建立商務關系的函電怎麼寫
外貿函電是我們建立對外貿易關系和外貿往來的重要手段。外貿函電包括建立客戶業務關系,詢價,報盤,還盤,訂貨,接受,簽約,包裝,裝運,支付,結算,保險,商檢,索賠,代理及仲裁等到幾項特殊貿易形式和經濟技術合作。
英文:foreign correspondence
就是有著國際貿易關系的雙方由於彼此的業務往來而產生的信件,但在信息化高度發達的今天,該信件並不局限於紙質信件,也可以是電子郵件、傳真或MSN。
外貿函電最常用的內容:建立業務關系、詢盤、發盤、回復、銷售合同、包裝、保險、賠償、仲裁等。
外貿函電基本要求:主題明確,內容簡潔,語言精煉,表述完整。
外貿函電的格式:有固定的語言、習慣用法和常用句型。
外貿函電的語氣:各部分語氣。開發信、詢盤回復一般要客氣,表達感謝;平常業務聯系要細心、信任;催促付款要緊急而不失禮貌;客戶索賠要理解、給予足夠的解釋和說明。
4、外貿函電的寫作技巧
寫作商務信函並不要求您使用華麗優美的詞句。所有您需要做的就是,用簡單朴實的語言,准確的表達自己的意思,讓對方可以非常清楚的了解您想說什麼。圍繞這一點,我們總結了幾方面的內容,希望對您寫作商務信函有借鑒作用。
1、口語化
每一封信函的往來,都是您跟收信人彼此之間的一次交流。人都是感性的,所以您需要在您的信函里體現感性的一面。然而很多人都有一種誤解,以為寫作商務信函就應該用一種特殊的「生意腔」,於是把一封本來應該是熱情而友好的信函寫得呆板而死氣沉沉。他們寧願寫「Your letter has been received」,「Your complaint is being looked into」而不是「I have received your letter」或者「We are looking into your complaint」。其實我們簡單的來理解一下,每次信函的往來不就是跟對方進行了一次交談嗎?只不過是把交談的內容寫到了紙上而已。多用一些簡單明了的語句,用我/我們做主語,這樣才能讓我們的信函讀起來熱情,友好,就象兩個朋友之間的談話那樣簡單,自然,人性化。
2、語氣語調
由於您寫的信函都是有其目的性的,所以您信函里所採用的語氣語調也應該符合您的目的。在寫之前先不妨仔細考慮一下,您寫這封信函是想達到一個什麼樣的目的,您希望對收信人產生一種怎樣的影響呢?是歉意的,勸說性的,還是堅決的,要求性的。這完全可以通過信函中的語氣語調來表現。
3、禮貌
我們這里所說的禮貌,並不是簡單用一些禮貌用語比如your kind inquiry, your esteemed order等就可以的。而是要體現一種為他人考慮,多體諒對方心情和處境的態度。如果本著這樣的態度去跟別人交流,那麼就算您這次拒絕了對方的要求,也不會因此失去這個朋友,不會影響今後合作的機會。
特別要注意,當雙方觀點不能統一時,我們首先要理解並尊重對方的觀點。如果對方的建議不合理或者對您的指責不公平時,請表現一下您的高姿態,您可以據理力爭,說明您的觀點,但注意要講究禮節禮貌,避免用冒犯性的語言。
還要提醒一點,中國人有句話叫做「過猶不及」。任何事情,一旦過了頭,效果反而不好。禮貌過了頭,可能會變成阿諛奉承,真誠過了頭,也會變成天真幼稚。所以最關鍵的還是要把握好「度」,才能達到預期的效果。
4、簡潔
就象前面提到的,要用簡潔朴實的語言來寫信函,讓您的信函讀起來簡單,清楚,容易理解。用常見的單詞,避免生僻或者拼寫復雜的單詞。一個單詞可以表達,就不要用片語。多用短句,因為短句更容易理解。少用「and」,「but」,「however」,「consequently」這些讓句子變得冗長的連詞。在同一封信函里,不要使用多個相同含義的單詞。比如,您前面寫了「goods have been sent」,那後面再提到這件事時就不要再用其他單詞如「forward」「dispatch」等。因為這樣寫會誤導您的讀者無謂地去考慮這些詞之間是否另有含義。
5、回復迅速及時
給買家的回復,千萬要迅速及時。因為買家通常只看最先收到的幾封回復,從中去選擇合適的供應商。如果您的回復不夠及時,就可能因為搶不到先機而失去商機。
6、標題
這一點是特別針對寫電子郵件的。也許很多人都沒有意識到,事實上,E-mail的標題是很重要的一個部分,您的郵件給對方的第一個印象就是通過標題來完成的。如果標題沒有內容,看起來象群發的垃圾郵件的話,很多買家就會直接刪除。比如這樣的標題「How are you?」 ,「Can we work together?」,建議您改成「Proposal: Bright Ideas Imports--Zhejiang Textile』s Partnership Opportunity」或者「Introction: Our Proct Offerings for Bright Ideas Imports.」這樣您的郵件會顯得更加專業。
7、精確
當涉及到數據或者具體的信息時,比如時間,地點,價格,貨號等等,盡可能做到精確。這樣會使交流的內容更加清楚,更有助於加快事務的進程。
8、針對性
請在郵件中寫上對方公司的名稱,或者在信頭直接稱呼收件人的名字。這樣會讓對方知道這封郵件是專門給他的,而不是那種群發的通函,從而表示對此的重視。當然,如果您無法確定收信人的名字,那就在稱呼一欄里寫「Dear Sirs」 or 「Dear Sir or Madam」。
5、外貿函電信函寫作
1、dear sir,
we have acknowledge your letter dated may 25,2005,with thanks.
to give you general idea of our procts, now we are glad to forward you a catalogue together with price list and sample book for your reference.
with regard to condition of sale and terms of payment, we are delighted to inform you that our minimum quantity order is 500pcs,and our general terms of payment is irrevocable sight letter of credit.
we would appreciate it if you let us have you specific inquiry.
we look forward to your favorable reply.
yours sincerely,
2、dear sir,
. By the courtesy of Mr. Black, we are given to understand the name and address of your firm. now we would like to take liberty of this opportunity to introce ourselves to you.
we are TV manufactorer and our procts are charactized in competitive price and attractive design. it give us great pleasure in forwarding our catalogue with illustration and the relevant sales materials.
if you are interested in any item listed in the catalogue ,please let us have you special inquiry. we promise you to make promtly shipment within one month.
i look forward very much to having pleasure of receiving your order.
best regard.
3、thank you for your letter with regard to your opening of L/C.
confirming our cable of oct.17, 2005, we have pleasure in informing you that we have shipped the goods for your order 8901 by "tiantan",which is scheled to arrive at oct.27, which we have inform your agent Eddis Jones .
as soon as you accept our bill of exchange, our bank will present you the bill of lading,no.517302.the invoice, no.EH3314 and the insurance certificate,AR1184531.
i trust that this order will give you every satisfaction and will lead to further business between us.
我是這個專業的,希望能幫到你
6、外貿英語函電範文
一、中英文函電範文對照
1、外貿函電:回信
外貿函電:回信(英文版) Dear Mr. / Ms,
Thank you for your letter conveying congratulations on my appointment. I wish also to thank you for the assistance you have given me in my work and look forward to better cooperation in the future.
Sincerely
外貿函電:回信(中文版) 尊敬的先生/小姐,
感謝你來信對我的任命表達的祝賀。我也感謝您對我的工作給予的支持,並期望未來能有更好的合作。 誠摯的
2、外貿函電:回復投訴
外貿函電:回復投訴(英文版) 20 May 2000 Kee & Co., Ltd 34 Regent Street London, UK Dear Sirs:
Thank you for your letter of 20 May referring to your order no.252. We are glad to hear that the consignment was delivered promptly.
We regret, however, that case no.46 did not contain the goods you ordered. We have investigated the matter and find that we did make a mistake in putting the order together.
We have arranged for the correct goods to be dispatched to you at once. The relevant documents will be mailed to you as soon as they are ready.
Please keep case no.46 and its contents until called for by our agents who have been informed of the situation.
We apologize for the inconvenience caused by our error. Yours faithfully, Tony Smith Chief Seller
外貿函電:回復投訴(中文版) ——先生:
多謝五月二十日有關第252號定單的來信。得悉貨物及時運抵,感到高興。
有關第46號箱錯運貨物一事,在此向貴公司致歉。經調查,發現裝運時誤將貨物同放,所以有此錯失。
該缺貨已安排即時發運,有關文件准備好後會立即寄出。
錯運的貨物煩請代存,本公司已知會代理商,不日將與貴公司聯絡。 因此失誤而引致任何不便,本公司深感歉意。
7、外貿函電信函格式
一般外貿信函具有七個基本組成部分:信頭、日期、信內地址、稱呼、正文、結尾敬語和落款簽字。當然可能還有其他部分如:事由標題、附件和抄送等 。
1、信頭、日期和信內地址通常, 信頭位於信函上方的中間或者左邊, 包含發信人公司的名稱、地址、電話號碼和電子郵件地址等信息。日期則位於信頭下一行或兩行, 靠左, 英美兩國日期排列順序不同, 英國的順序是日、月、年。信內地址是收信人的聯系方式, 在日期下至少兩行 。
2、稱呼稱呼位於信內地址下兩行, 有不同的形式, 根據發信人和收信人之間的關系選擇不同的稱呼形式 。
3、正文外貿函電的正文一般包括三部分:開始, 正文和結尾 。在開始部分說明寫信目的, 如之前有過通信, 還會提及之前相關信函 。實際信息部分闡明寫信的具體目的、要求或希望 。結尾則表達美好願望或感謝之情 。
8、如何寫尋求海外合作的外貿函電?
我悶手的,給你看下,麻煩您老人螞行嫌家給點建議和意見!
Dear Sir or Madam
We take pleasure in informing you that we specialize in the market of complete set of blowing ,carding,removing st and air-conditioning equipment in textile machinery
Features of our procts:
1. CFA009 Reciprocating Bale Plucker
2. FA102B/C Mono-axial Flow Opener
3. FA025 Multi-mixer
4. SFA035 Mixing opener
帶悄 5. SFU017 Multi-drum Dust filtering Unit
6.FA111D Fine Opener
7.FA046 Vibrating Feeder
8.A076E Single Beater Scutcher
9. FA228 High Proction Carding Machine
Our company locates in Suzhou-Wuxi-Changzhou Economy Demonstration Area
(nearby Shanghai), having the history of machinery manufacturing over 20 years . The proct is available throughout the country over 20 provinces and exported to the Southeast Asia area.
In order to extend our export business to your country ,we wish to enter into direct business relations with you .
If you need further info or have questions, please visit our website or be free to contact us.
Thank you so much and look forward to your prompt feedback.
Best Regards
XXX